Brand Identity·
Pricing Strategy·
Email Marketing·
Client Retention·
Fully Booked·
Take Command·
Zero Fluff·
Brand Identity·
Pricing Strategy·
Email Marketing·
Client Retention·
Fully Booked·
Take Command·
Zero Fluff·
What's Inside
Three missions.
Everything you need.
01
Brand & Presence
Define your niche, build your identity, and show up online like you mean it — before you take your first client.
02
Business & Pricing
Set up your legal structure, open a business account, build a profitable service menu, and choose your booking system.
03
Clients & Email
Get your first clients, start your email list on day one, and build the retention systems that keep them coming back.
A Look Inside
Actionable. Specific. No theory.
Mission 01 — Brand Identity
Choose your niche and write your brand statement
Select brand colors and fonts
2–3 colors max. Keep it intentional.
Set up your Instagram business profile
Bio, booking link, and 6–9 posts before you launch.
Create your Google Business Profile
Mission 02 — Business Setup
Register your business entity
Sole proprietor or LLC — check your state.
Open a dedicated business bank account
Never mix personal and business money.
Set pricing that covers costs and pays you a real wage
Set up your booking system with automated reminders
Your Commander
Leah
Eleven years behind the chair. A military career as a combat medic. A degree in psychology. All three taught me the same thing: structure builds confidence.
I built this guide because I kept watching talented stylists shrink when they should have been commanding the room. You don't need more content to consume. You need someone to give you a mission and hold you accountable.
That's what I'm here for.
01
Combat Medic, US MilitaryTrained to stay calm, move fast, and make decisions under pressure.
02
Psychology DegreeI don't just teach business tactics — I understand why stylists self-sabotage.
03
11 Years as a ColoristColor specialist and educator with over a decade behind the chair.
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